The word chosen for this project is “control” as it is relevant regarding different social issues. In order to be specific, it is accompanied with another word forming the word pattern “media control.” Thus, this word combination may be regarded as a problem of society involving such aspects as democracy and freedom of expression. Consequently, this paper presents the investigation process of the characteristics related to the specified word combination. Moreover, it discusses the ways of approaching the defined word by a process. Additionally, it considers the evaluation of positive and negative characteristic of the chosen research approach. Thus, starting from current and historical definitions, this paper distinguishes primary and secondary sources mixed with image references, formed issues and outcomes. Therefore, the investigation of the proposed complexity allows providing a comprehensive description of the chosen word.
Definitions of the Word “Control”
First, the proposed investigation should start with the definition of the word “control”. Thus, one may regard it as an activity of deliberate regulation of a process with the application of certain corrections. These corrections are made to assure the applicability of the controlled process to specific norms required by a controller. Therefore, control requires several aspects in order to exist as a phenomenon. One of them is a controller, who observes the state of things and regulates them if needed. The other participant is a controlled subject, which exists in certain restricting conditions. Likewise, the third component is the norms and restrictions that shape the requirements applied by a controller. Thus, the existence of these components allows performing the control process successfully. At the same time, one may refer to relating definitions of the word, which allow describing it from the perspective of the practical application. Thus, scholars describe the Demand-Control Model in management arguing that it imposes high job demands for employers (Bakker, van Veldhoven, and Xanthopoulou). In this sense, employers are controllers, employees are being controlled, and the applied model serves as the applied framework of the control process. Moreover, other scientists (Peter and Davidson) describe the genomic control process, which develops the control systems regulating the expression of genes encoding transcription factors. This example demonstrates that the scientific method is the applied control system whereas scientists are controllers and genes are subjects of the control process. Furthermore, if one looks at these phenomena involving the word combination “media control”, he or she may explore that media can be both a subject and an object. Thus, media can be controlled at the same extent at which it controls. For instance, there is an opinion that mass media coverage controls public interest to the topic of the climate change (Kirilenko, Molodtsova, and Stepchenkova). Their investigation demonstrates that people may serve as indicators of influence of mass media control degree. At the same time, those, who control media organizations, have power to influence popular opinion, which can undermine the democratic process (“Sociology of the Mass Media”). Therefore, in some control conditions, a subject and an object are capable of switching their positions being a controller and a controlled subject.
Furthermore, one might propose investigating the issues of control and media control regarding the public opinion. This method involves the development of a questionnaire, which should be proposed to various scopes of addressees. The following questionnaire incorporates such questions as:
- What is “control” in your opinion?
- What are the most common words, which you associate with the word “control”?
- In daily life, can you regard yourself as a controller or the one, who is controlled?
- Do you want to control anyone or have you got such experience?
- Is there anything that attracts your attention in being a controller?
- Is there anything that attracts your attention in being a controlled one?
- Will the world be better without control?
- Will the world be better with total control?
- How can you imagine a balance between total control and its absolute absence?
- Do you think that the words “control” and “media” might be connected?
- Is there any threat that corporations or rich people may own media sources?
- What can you propose to resist any forms of control? Is it necessary?
- How can you visualize the phenomenon of control, a controller and the controlled ones?
- What verbal images in your mind are associated with the word “control”?
The proposed questionnaire aims at investigating the basic issues that people connect with the word “control”. Additionally, it proposes discussing specific actions regarding control and acting as a controller of the process and the controlled one. Moreover, such questionnaire stimulates critical thinking of the addressees and involves the description of their reactions to common conditions associated with the selected word. Likewise, it incorporates the issue of the suggested framework of media control. Therefore, it allows gathering comprehensive social opinion about the suggested phenomenon. Furthermore, the paper discusses other aspects of the design process of the selected word.
Primary and Secondary Sources
Primary and secondary sources are required for the analysis and successful implementation of the project. Among the primary sources, the current paper used scholarly articles. The reason for this is that they provide relevant and valid definitions of the selected phenomenon as well as its real life investigation and application. Moreover, scholar articles bear the scientific character, which makes them reliable in terms of the authenticity of information. Among such sources, one would suggest the article “Control Problem and Proposed Method” (Cervantes and Castillo) as it addresses the methodic aspects of the control process. Thus, it identifies hierarchical and fuzzy systems in their relation to simple and complex controllers. One regards this information useful, because it allows exploring the application of automation to the phenomena of control.
Likewise, the article “Production Control Problem Integrating Overhaul and Subcontracting Strategies for a Quality Deteriorating Manufacturing System” (Rivera-G?meza, Gharbib, Kenn?c, Monta?o-Arangoa, and Hernandez-Gressa) describes the issue from the perspective of industries. It allows understanding the meaning of the word regarding industrial processes, which enhances the overall consideration of the subject matter. Additionally, the article “Employees: A Problem to Control or Resource to Harness?” (Dekker) views the issue of control from the perspective of human resources. It allows understanding people as a subject of control and the scope of problems connected with the establishment of the control process. Moreover, contrasting the discussions of industrial and scientific control with the problem of human control may bring valid parallels between these processes. Thus, one may explore differences and similarities of the processes when a controller performs control over a process and of human resources. Furthermore, one may gradually switch to the problem of social control and media. In this sense, one would suggest considering the article “Civil Society, Democracy and the Role of the Media in Singapore” (Ooi). The reason for consideration of this source is the fact that Singapore is one of the strongest economies and successful democracies in the world. Therefore, it would be useful to explore the means of control that allowed the country to become the worldwide leader in economic and social spheres.
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Furthermore, describing the secondary sources, one would suggest addressing the periodicals. It is evident that some reporters are concerned with the issue of media control and public masses control. Therefore, they explore various relevant aspects of this phenomenon regarding its practical application towards masses. Thus, Vigilant Citizen (“Mind Control Theories and Techniques Used by Mass Media”) explores the issue of mind control theories and techniques used by mass media. For instance, the source quotes Jacobson, who claims that “Political and economic power in the United States is concentrated in the hands of a “ruling elite” that controls most of U.S.” (“Mind Control Theories and Techniques Used by Mass Media”). The scholar treats mass media as the example of these controllers, which define the patterns of social thinking in the US. Moreover, Revision World (“Ownership and Control of the Media”) raises the question of ownership and control of the media. Thus, the source refers to numerous scholars, which connect the owners of media as controllers of mass thinking. Moreover, Sommer (“How Five American Companies Control What You Think”) argues with the examples of deliberate omission of certain events in media aiming at shaping the social opinion. The similar question is discussed in the article “The Real Mind Control in America – How the Mass Media Controls Your Thoughts and Actions” (Creekmore). Its author states that there are five media giants in the US, which act as controllers of masses. Thus, the author indicates that modern media formats have become more convenient regarding control and regulation. Therefore, he discusses the need for avoidance of these means of control. One regards these sources extremely interesting in terms of the analysis of the practical application of the word “control” in large scales. Additionally, one may suggest using the images in order to highlight the general patterns of the world “control” and its relation to the word “media.” Thus, the best solution in this sense would be creating the mind maps of the discussed phenomena. Additionally, one suggests proposing creating mind maps to the addresses of the above presented survey. This means would allow identifying the common beliefs of people about control and its manifestations. Afterward, the comparison of the scholars’ and common beliefs about this issue would let tracing the basic misconceptions of society.
In addition, the project requires a discussion of its form and outcomes. Thus, the theoretical side of the project would provide a relevant basis for the presented information. One suggests depicting adequate visual forms shaping the project visually and making it more difficult for perception. In this sense, the visuals representing the project should incorporate an accurate demonstration of the discussed phenomena. Therefore, it should use grids, charts, mind maps, pictures, and photos of the materials raising interest in public and grasping its attention. Moreover, handouts and projected slides would make visual support of the material. Likewise, creating a sample fictional newspaper would incorporate the most common examples of media control. Consequently, the idea and the visual shape of the project would allow exploring the problem of “control” from numerous perspectives. As a result, the outcome of the project would be that the public explores rich knowledge and practices behind the problem of control. This would stimulate its inner reflection of the ideas they receive through media and excite their response action towards the attempts of social control.
Summarizing the presented ideas, one concludes that the discussed project would allow exploring the problem of “control” with the help of an investigation. Thus, a questionnaire and mind maps relating to the words “control” and “media control” would help to investigate this topic broader. Such measure would allow obtaining the common understanding of these aspects. Afterward, one suggests considering primary and secondary sources, which are scholarly articles and journalists’ reports. This measure would allow comparing and contrasting the ideas and understanding of the discussed issue from various perspectives. Moreover, the project should have relevant and rich visual presentation, which stimulates the interest of the addresses and raising their awareness of the phenomenon of “control.” Thus, one presumes that the described idea of the project is valid and relevant regarding its aim. Therefore, one considers that this project allows “solving” the problem of “control” through the relevant list of proposed measures. As a result, it would stimulate the active response of the public and their further reaction towards the discussed concepts.