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Fantastic Bests and Where to Find | Movie Review


Fantastic Beasts and Where to Find Them by Joanne K. Rowling

Fantastic Beasts and Where to Find Them is a fantasy movie about the famous wizard world of Joanne K. Rowling. Moreover, it is the spin-off to the famous Harry Potter series. This American-British movie is written and produced by J. K. Rowling. the author of the Harry Potter series. However, filming the story, related to the successful saga about the Harry Potters’s adventures, was quite risky because there were high expectations for this film. Although the story, told in the film, was quite new and different, it was still quite expected by the fans of the famous series about Harry Potter. Thus, it had great success now only among the fans of the series but also other viewers. Fantastic Beasts and Where to Find Them is a great story about the famous world of wizards, and this movie is significant as a case study because of its relation to the famous Harry Potter series.


Fantastic Beasts and Where to Find Them is a film adaptation of the book of the same name, written by famous British writer Joanne K. Rowling, the author of the Harry Potter series. Therefore, the film is a spin-off of this film series. In 2014, this film was announced as the first part of the trilogy. Thus, it is a prequel. The next two sequels are announced to be released in 2018 and 2020 respectively.

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Warner Bros. Entertainment Inc. is the owner of the copyright. The J. K. Rowling Website Limited (the Company) and the Warner Bros. Entertainment Inc. are the owners of the trademarks, namely characters, names, and indicia related to the film (“Terms of Use – J. K. Rowling”). In addition, J. K. Rowling and Warner Bros. Entertainment Inc. are owners of the trademark J.K. ROWLINGS WIZARDING WORLD (“Terms of Use – J.K. Rowling”). The main source of financing for Fantastic Beasts and Where to Find Them is Warner Bros. Entertainment Inc.


The production companies of this movie are Heyday Films and Warner Bros. The former is the film studio, founded in 1996. This private British film studio is situated in London. The studio was founded by David Heyman. The Heyday Films is now headquartered in Borehamwood. This studio is most famous for producing the Harry Potter film series. At the same time, Warner Bros. Entertainment Inc. is a famous American entertainment company, film studio, production company, and film distributor. Warner Bros. was founded on April 4, 1923. The founders were Harry Warner, Sam Warner, Albert Warner, and Jack L. Warner. The company is headquartered in Burbank, California. Currently, the chairman and the CEO of the company is Kevin Tsujihara. Warner Bros. is one of the greatest American film companies, one of the “Big Six” film companies, and a member of the Motion Picture Association of America. The company produces motion pictures, video games, and television.

The relations between the Heyday Films and the Warner Bros. Entertainment company started with their collaboration on the Harry Potter series. Currently, these movies are the most famous and successful result of both company’s collaboration. Moreover, the film under discussion is one of their latest productions. In addition, both studios will continue to work together in the future. The release of two prequels of Fantastic Beasts and Where to Find Them has been already announced. The second part of the trilogy is expected to be released in 2018 (Holmes). The two mentioned studios will be the production companies of the next two parts of the trilogy as well.

The movie was filmed in the United Kingdom. The production started on August 17, 2015, and finished on January 28, 2016. In general, the production took five months with the film’s budget of $180,000,000 (“Fantastic Beasts”). Although the movie was set in New York in the 1920s, it was filmed in Liverpool (Geraghty and Kitching). This city was a perfect place to create a vision and atmosphere of vintage New York. At the same time, some scenes were shot in Warner Bros studios, situated in Leavesden, Hertfordshire. Interestingly, the majority of the Harry Potter series scenes were filmed there (Geraghty and Kitching). The main locations of filming are St George’s Hall, Liverpool, Merseyside, England, UK, where City Hall of New York interior scene was shot; Leavesden Studios, Leavesden, Hertfordshire are Warner Bros studios, where Old New York streets were filmed. Cunard Building, Cardington Airship Hangars were used to film the Port of New York dock scenes and Art Deco Martins Bank. The famous New York department store Macy’s was filmed in the Cunard Building (Geraghty and Kitching). The neo-classical Martins Bank recreated the New York Banking Hall and it perfectly fits in the movie with its architectural styling.


The film Fantastic Beast and Where to Find Them has more than 10 distribution companies. There are such companies as Warner Bros, 20th Century Fox, Karo Premiere, NOS Audiovisuais, Cocinsa, Roadshow Films, Roadshow Entertainment, Tanweer Alliances, Warner Bros. F.E., SF Film Finland, KVH Media Group, Warner Home Video, and Warner Bros. Home Entertainment (“Fantastic Beasts”). In 2016, Warner Bros. was a theatrical distribution company of this film in the USA, the UK, Japan, Germany, France, and so on (“Fantastic Beasts”). Warner Bros F. E is a distributional company of motion pictures, video, and television programs, situated in Pasig City, Metro Manila. This company was a theatrical distributor for the film in the Philippines (“Fantastic Beasts”). Warner Bros. Home Entertainment is a video distribution company. This company is a DVD distributor of the film in Argentina (“Fantastic Beasts”). Warner Home Video is also a branch of Warner Bros., founded in 1978 and headquartered in Burbank, California. This home video distribution company is a DVD and Blu-ray distribution company of the film in Germany (“Fantastic Beasts”).

20Th Century Fox is one greatest American film studios, founded on May 31, 1935. It was a theatrical distribution company of the movie in Sweden when it was released in 2016 (“Fantastic Beasts”). Karo Premiere, founded in 2001, is the producer of theatrical and non-theatrical motion pictures and videotapes. When the movie was released in Russia in 2016, this company was its theatrical distributor (“Fantastic Beasts”). In Nicaragua, Cocinsa was the theatrical distribution company of Fantastic Beasts and Where to Find Them (“Fantastic Beasts”). Nos Audiovisuasis is a media corporation, headquartered in Lisbon, Portugal, and founded in 1953. This company is a major movie distributor, serving also as a theatrical distributor of the film in Portugal during its release in 2016.

Roadshow Films is Australia’s biggest movie and home entertainment company. Thus, this company was the film theatrical distributor in Australia in 2016 (“Fantastic Beasts”). Furthermore, Roadshow Entertainment is a division of Village Roadshow Australian media company. It was founded in 1982, and it is currently headquartered in Sydney. This company was a theatrical distributor of the film in question in New Zealand (“Fantastic Beasts”). Tanweer Alliances is an international distributor of TV programs, feature films, and home video in Greece and Cyprus. This company is the theatrical distributor of film in this country. The worldwide all media distribution of Fantastic Beasts and Where to Find Them belonged to KVH Media Group, a leading provider of TV and movie entertainment content. For Finland, SF Film Finland was the lead film distributor and all-media distributor of this movie in 2016.

The marketing campaign of Fantastic Beasts and Where to Find Them started on November 4, 2015, when the first official shots of the film were released in Entertainment Weekly. The first trailer of the film was announced on December 10, 2015, and five days later, the announcement trailer of film was released as well as the teaser poster. The first official teaser trailer was shown during the MTV Movie Awards on April 10, 2016. More public information about the film was revealed during the Comic-Con festival, where a third poster of the film was presented. Moreover, the Warner Bros.’ Comic-Con Hall panel hosted an interview with the cast members, and after the interview, the new film’s trailer was presented. More information and the new pictures of the film were released in Entertainment Weekly on August 10, 2016. Since September, more and more information has started to be released. The official premiere of the final trailer took place on September 28. On October 13, 2016, a global fan event was held in Los Angeles and London where the first few minutes of the film were shown. There is also a common belief that the relation to the famous Harry Potter series is a great part of a marketing campaign and it has influenced film’s success greatly.

The global merchandising program was launched in September 2016. The licensing program includes stationery, great publishing programs, a great variety of nice collectibles, novelties, home decor, and gifts (Business Wire). Moreover, the line also includes costumes, apparel, accessories, and other items (Business Wire). The top publishers, such as HarperCollins, Scholastic, and Insight Editions, created amazing tie-in books for the merchandising program. The publishing program includes posters, handbooks, creativity and coloring books, novelty, and many other things (Business Wire). In addition, many great collectibles, such as, for example, the wands of the characters and Funkos stylized vinyl figures, are also included in the program as well as accessories and apparel from Bioworld, Jacmel, and Carat Shops jewelry collection, and many other interesting and great items.


The first country to see the film Fantastic Beasts and Where to Find Them was Canada. The premiere of the film in Toronto was on November 8, 2016 (“Fantastic Beasts”). On November 10, 2016, the premiere of the film was in New York, USA. On November, 16, the film premiered in Budapest, Hungary as well as in some more countries, including France, Sweden, and South Korea (“Fantastic Beasts”). On the next day, the film was released in more countries, namely the United Arab Emirates, Australia, the Czech Republic, Germany, Georgia, Greece, Hong Kong, Croatia, Hungary, Israel, Italy, the Netherlands, New Zealand, Russia, Singapore, and others (“Fantastic Beasts”). In such countries as Austria, Canada, Spain, the UK, the USA (countrywide), the release was on November 18 (“Fantastic Beasts”). The last releases were on November 23 in Finland and Japan, while on November 25, the fans in China, Sri Lanka, Pakistan, and South Africa were able to see the film.

The DVD release of the film started on March 27, 2017. The first countries, where DVD was released, were the United Kingdom, Sweden, Norway, and Finland (ONDVDR). The next day, the DVD release began in the United States as well as Canada (ONDVDR). Releases in other countries began later. The official information about the cable release of the movie is not yet available.

The domestic box office of the film during its theatrical performance is $234,037,575 (The Numbers). The international box office is $569,760,767, and the worldwide box office is $803,798,342 (The Numbers). Thus, Fantastic Beasts and Where to Find Them is number eight in the Top 2016 Movies at the Worldwide Box Office rating, number 126 in the All-Time Domestic Box Office rating, and number 62 in the All-Time Worldwide Box Office rating.

The film won 13 awards and had 45 nominations during the awards season. One of them is Oscar for the best achievement in costume design. The film was nominated for Oscar for the best achievement in product design (“Fantastic Beasts”). Moreover, the film won the BAFTA Film Award for Best Product Design, BAFTA Film Award for Outstanding British Film of the Year, and Best Costume Design; it received Empire Award for Best Actor, Best Costume Design, Best Makeup, and Hair Styling, Best Production Design, and many other awards (“Fantastic Beasts”). In general, the film has had got plenty of awards and nominations, which shows its success.


To sum up, it is fair to say that the movie is quite successful, and as it is supposed to be the first part of the trilogy, its next two parts will definitely be eagerly expected by its fans. The movie copyright belongs to the Warner Bros. Entertainment Ink. Further Warner Bros. Entertainment Inc. together with the British film company Heyday Films is the production company of the film. The production of Fantastic Beasts and Where to Find Them took about five months, with a budget of $180,000,000. The movie was filmed in Liverpool, UK, and the city of New York in the 1920s. Some of the scenes were shot at the Warner Bros. company’s studio in the UK where many New Yorks locations were recreated quite masterfully. The film has had more than 10 distribution companies all around the world, including large distribution companies from the USA, Europe, and the UK such as Warner Bros, 20th Century Fox, Nos Audiovisuasis, Roadshow Film KVH Media, and many others.

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The marketing campaign started after the beginning of the film production. The producers gradually revealed more and more information about the future film, including its photos, images, posters, trailers, and interviews. Moreover, the creators of the film used to organize global fun events, encouraging fans and boosting their interest by showing some short excerpts from the movie. In addition, the constant demonstration of the film’s relation to the famous Harry Potter series and J. K. Rowling’s Wizard world also influenced its success greatly and helped to increase its popularity. A great contribution to the financial success of Fantastic Beasts and Where to Find Them was a smart marketing campaign that allowed the fans to have been a part of the fictional world of wizards. Thus, fans could purchase various collectible items that would remind them about their favorite characters from the movie.

This film is significant as a case study because it is a spin-off of the great, famous movie series with many fans all over the world, so the production of such film has many benefits as well as many risks and drawbacks. On the one hand, as it was already mentioned, the relation to the Harry Potter series has helped to increase the movie’s popularity. On the other hand, it was a risk to create the movie related to the famous series because there were too high expectations and the audience would compare it to the Harry Potter movies, whose incredible success is hard to achieve. Nevertheless, the movie was quite successful, receiving many awards and positive feedbacks, so the fans cannot wait to see the next two parts of the new trilogy.


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